During the pandemic, small businesses across the world have been affected badly. People stopped going to local bakeries, and therefore, they started buying things online. Before the pandemic, the trust local bakers had is now shifted to online bakers because of safety purposes. Currently, most businesses are now moving online. Even the existing businesses are also trying to take their stuff online to grow more because e-commerce has better scope than the local market. If you notice, there are many who search for online cake delivery in Bhopal, Gurgaon, Mumbai, Noida or any other city.
Today, as you are here, you must be wanting to start your own online bakery business but have no idea how to do it. Well, remember, no business is built in a day; you will have to nurture it, and then only the results will be crystal clear. Homemade recipes do wonder, but you have to be a little different and have to put uniqueness in it. Many bakeries come and go, but if you have to rule the market, scroll down to know how to start and what you can do.
Step 1: Delineate Your Bakery
You need to define your bakery in such a way that it clears your agenda. What you would be doing, you wish to be all in one bakery or just want to offer wedding cakes or traditional flavours or something like that. Some are even Vegan bakeries or complete eggless bakeries. Do you want to add cookies, puffs, pastries options, or some trending cakes or unique designer cakes? You need to delineate your bakery. See who are your customers, what are the trends going on, what kind of cakes would you like to send or something like that. Study all and develop your niche.
Step 2: Think About Logistics
The major problem new bakers face is they do not know how to send the cake to the doorstep. You need to think about logistics as you would be producing perishable goods. At the start, you might have very few orders, so it would not matter much. If nearby they can pick the cake by themselves or you can go and give it but as you would be receiving bulk orders, then what? So, you need to think about how it will work, with whom you will partner and let your goods be delivered. Logistics is essential and how much it costs is also equally important.
Step 3: Create an Online Platform
You need to have an online presence then; only you will be able to sell your goods and start your business. So, start by buying a domain name, creating a business website and building it. Your business name should be creative and innovative, and this will only lead to attracting more consumers who wish to order something from a bakery. If you want to connect your consumers, you should have a landing form through which you would have their details, and you can, from time to time, remind them of coming to your platform.
Step 4: Register Your Business
Another critical step in setting up the business is to register the business. You need to register your business with the local government. As you are setting up a food business, you need to have an FSSAI certificate. You would need to enquire about the procedure from local bodies, and they will guide you in how you can. But do not start without a licence or something because it can cost a heavy amount. So, the next step you need to focus on is on registering your online business.
Step 5: Focus On Marketing
In today’s time, if you notice, businesses are working because of marketing only. It may be offline or online, but marketing is an important factor to work upon. But before that, you need to confirm your niche, your specialities and what more you can offer. The packaging should be so strong that one can promote it. You should have those special cakes or cake forms that one loves to devour. Now about marketing, one can be organic, and another can be inorganic; you can put ads, conduct giveaways, promotions, and many more things. Offline, you can have brochures, advertisements in newspapers or hoardings. So, notch up your marketing skills to promote your business.