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A strategy for a successful sales training program in 2021

by basicact
sales training

How to develop a new sales training program that is effective, entertaining, and simple to implement, whether you’re starting from scratch or enhancing an existing one. This will teach you how to:

  • Implement sales training to boost sales performance
  • Accelerate ramp-up time for your new hires
  • Update, engage and train tenured reps so they’re always sales-ready
  • Analyze and measure the potency of your training program against comprehensive business goals.

A sales training program can assist sales agents to develop the abilities they need at every stage of the sales process, from the first interaction to the closing of a deal. While sales training is used by many firms, the most effective programs are personalized to the needs of individual sales professionals. Best-in-class organizations that implement a training strategy see their sales reps improve their quotas by 31%, resulting in a 10% boost in annual company income.

A good sales training program will help you discover areas where you need to improve and design a flexible sales growth strategy. A comprehensive program should delve deeply into sales agents’ personality traits, identifying areas for potential improvement, and providing an ongoing learning environment using tools like in-person learning, e-learning, micro-learning, gamification, and other customizable strategies.

Consider the primary components of a sales training program and whether they are appropriate for your firm. Off-the-shelf programs are generally inflexible and lack the precise capabilities you seek. Let’s take a look at some broad realities about all-purpose software.

MindTickle is dedicated to guiding sales leaders worldwide in preparing, training, and enabling their sales staff to close more deals, book more meetings, and hit their targets more rapidly.

Below mentioned are the best techniques for sales training

There is no sole training plan that works for every sales firm, so using a variety of ways to keep things exciting is a good idea. There are, however, a number of training strategies that, when properly executed, can help sales teams perform better.

  1. E-learning

Workplaces are changing as a result of technological advancements and flexible work arrangements. Sales teams are frequently scattered around multiple cities, states, and even nations to serve diverse markets, even when personnel is in the office.

Traditional in-person training is difficult to plan, costly to implement, and requires salespeople to be away from vital customer-facing activities for hours or even days at a time.

Instructor-led classes vs. massive open online courses are two examples of e-learning (MOOCs). These are most frequently used to teach numerous new theories in a short span of time, such as during sales rep onboarding or training on a new system.

  • Microlearning

Micro-learning is the technique of providing employees with bite-sized, always-accessible, and personalized training content. Small learning opportunities are used to reinforce critical concepts and encourage staff development in this practice. Micro-learning focuses on a single topic or problem and is easily searchable, allowing employees to find information on the correct topic at the right time. Micro-learning may encompass a range of content types, including simulations, audio clips, quizzes, videos, games, and more.

Micro-learning is based on the premise that the more we repeat and use information, the more it becomes embedded in long-term memory. Information is also retained more efficiently when it is spread out over a longer period of time rather of being provided all at once, according to research.

Here are some essential benefits of micro-learning:

  • In traditional e-learning, many training objectives are usually covered in a single long course. This might lead to “knowledge overload,” with salespeople unable to remember a variety of concepts. Micro-learning turns this strategy on its head by providing learners with brief training modules.
  • Each training module is short, entertaining, and interactive. It concentrates on one learning aim and one key topic to remember before coming to a conclusion. The learner can then either move on to another training lesson or go about their day remembering that one new concept.
  • Sales leaders can use advanced micro-learning platforms to detect reps’ knowledge gaps, assign training to close the gap and track the reps’ progress in that area.
  • There are several knowledge gaps to fill with larger sales teams. Traditionally, the best technique to address knowledge gaps was to give dozens (or even hundreds) of reps one extended training session in order to cover all possible needs. Sales coaches can use micro-learning to assign the exact modules needed to cover each rep’s knowledge gaps. This method improves efficiency, saves time for the entire sales team, and allows reps to enhance their skills in a more personalized way.
  • Sales training should be updated on a regular basis to reflect the most up-to-date product knowledge, buyer insights, and industry trends. It can take months to update traditional classroom materials or even e-learning. Micro-learning modules, on the other hand, maybe updated in a matter of hours, ensuring that reps are receiving the most up-to-date knowledge.
  • Your reps are less likely to complete the entire program if the training is longer and more difficult. Reps are more likely to start and finish training modules with shorter, more approachable training that is easy to fit in with day-to-day activities..
  • Micro-learning strategies can help businesses obtain and maintain a competitive advantage. Microlearning improves the onboarding process, boosts productivity, aids in attracting and retaining top people, and takes less time to find and update than standard training materials. All of these advantages together help you construct a competitive advantage and provide more worth to customers.
  • Gamification

Gamification allows for the creation of previously unheard-of sales training programs that are also enjoyable. Enjoyable and engaging training allows the student to retain more information for longer periods of time. Reps are driven to complete modules even if they are not assigned to them when training and assessments are pleasant. More training opportunities and reinforcement of essential topics presented in e-learning, micro-learning, or other training formats are available as a result of this. When salespeople are encouraged to complete additional training, the result is a more highly skilled sales force that is ready to generate revenue development.

About the company

The originators of MindTickle devised an entertaining and gamified platform that takes a novel approach to assist people in gaining knowledge while rewarding effective and proven comprehension.

MindTickle offers a thorough, data-driven alternative for sales readiness and enablement that incites profit and brand image for many of Fortune 500 and Global 2000 companies, hundreds of the world’s fastest-growing and most recognizable technology companies. It is 5 of the largest 20 health and life sciences companies, and 5 of the largest 20 global technology companies.

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